Our Mission
Our mission is to provide you with objective information on natural beauty products, so that you can make an informed decision. We have compiled information from various sources, including the manufacturer's website, customer reviews, the EWG Skindeep database, and more.
We put these into an easy-to-understand format, so you can find lots of relevant information on a particular product all on one simple page. We also have added a "Naturalness" rating, so you can see at a glance whether this product is truly an all-natural product, or if it contains chemicals and artificial ingredients.
Obviously this is a work in progress, what with all the hundreds of beauty products out there, so if you can't find what you're looking for, please contact us with your request, and be sure to check back soon!